The depth and breadth of the topics covered was a key USP, and a deliberate response to parents' complaints that existing rival systems were too vague and authoritarian, failing to respect the autonomy of parents and their unique insight into their own child's development and maturity. Parents who were concerned about negative portrayal of racial minorities had their fears addressed, as did those who wanted to know if a game showed varied and positive representations of women. Depictions of drugs or alcohol use, smoking, sexual interactions, depictions of magic and the occult, religious symbolism, violence towards animals, torture and war crimes were all specifically and thoroughly addressed through first-party research and third-party corroboration. Each game was assigned an expert, who would play it through from start to finish, take original in-game screen-shots, and try as far as was possible to keep the report up to date in response to new content, updates and DLC.